Also you should mark links when users share your app with friends. Sources: Top Campaigns is not so useful, but you should mark all your iTunes links in advertising before AppsFlyer/MAT. Go to Overview → Select a timeframe → Divide App Units by App Store Views.
Perhaps a better way to optimize conversion is A/B testing in SplitMetrics.Ī quick example of how to count AppStore Page conversion. And sometimes App Units can be greater then App Store Views. So you can’t believe the absolute value of the conversion, but you can still compare conversions between different app versions to see where ASO efforts (screenshots, icon, description) bring you. Although apps can be purchased or downloaded without visiting the App Store product page, such as directly from search results, only App Store product page views are counted.Īpp Store Views doesn’t count App purchases from and Top Charts (there is a Get button in the list). But:Īpp Store views are the number of times your app’s App Store page has been viewed on a device using iOS 8 or later. So to measure our AppStore page conversion we need to divide App Units by App Store Views. Conversion from AppStore page views to sales The important thing about Installations is that you can’t use them to measure conversion from AppStore Page Views to App Installs, because the App Store Views metric counts all users but the App Installs metric counts only opted-in users (10%-20% from all users). Installations totals are based on app users who agree to share their data with you.
Installations count the total number of times your app has been installed on an iOS device with iOS 8 or later, including re-downloads on the same device, downloads to multiple devices sharing the same Apple ID, and Family Sharing installations. Family Sharing downloads of free apps are included, but Family Sharing downloads of paid apps are not counted. App updates, downloads from the same Apple ID onto other devices, and re-downloads to the same iOS device are not counted. From the official FAQ:Īpp units counts how many times your app was downloaded for the first time from the App Store on iOS 8 or later. So, important question is what the difference is between these two. So, like before, for Retention and Active Users you should use any other analytics: Flurry, MixPanel, Facebook analytics, … Apps Units vs Installations 16% of Yumixo users (Russia mostly, not geeks).23% of Aivee users (the USA mostly, geeks).
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